Vitrue measure "social reference" (social mentions), a brand with an analysis of everyday online conversations in various social networking sites, blogs, microblogging, photo sites and video-sharing. Even so, the list which was released in Vitrue 100 merely illustrates a brand volume social mention, not the sentiment toward the brand.
Very impressive to see Apple dominating the list by placing six brands: iPhone, Mac, iPod, Apple, and iTunes. Moreover, four of the their brand was ranked in the top 15. In addition, very pleasant to see some new brands this year, such as Android which ranks fourth. Meanwhile, Blackberry managed to rise 13 ratings. 60 percent of brands that occupy the top-20 ratings are electronic products, it shows strong industrial dominance in the social reference.
Electronics brand as a whole has the largest share in Vitrue 100 (30%). Followed by fashion / retail (20%), automotive / transportation (17%), media / broadcast (12%), sports (5%), online (5%), food and beverages (4%), fast food restaurants (4%), financial (2%) and toys / entertainment (1%).
