For OS X users, the service is certainly no stranger. But for Windows users, of course, is something new. For all this time between the Safari browser and iTunes prompted to download it separately.
The goal can be guessed to improve the Safari browser users around the world. Moreover, the Safari browser now ranked 4th, is under IE, Firefox, and Chrome. If Apple combines both of these services, so for people who want to access iTunes will automatically use the Safari browser, will obviously increase the level of Safari usage.
There are currently no comments on this plan. Yet another rumor says Apple will begin to combine these two services officially in the fall of 2011.
